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“East On Fleek” a Twitter Phenomenon

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In early mid-September, 17 year old @mxdkays used social media platform, Twitter, to make the following statement:

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Several days later, she followed up with hashtag, #EastOnfleek, to highlight East Africa’s diverse people and culture.

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Inspired another 17 year old @saradmahmoud and her #TheHabibatiTag, the #EastOnFleek hashtag took off, creating waves through out the online African community, even becoming a trending topic. Salute the young, donkoro, teen because as Africans we need to continue celebrating, educating and controlling the narrative of the image of our people. So please follow @mxdkays and the #EastonFleek movement at @EastOnFleek1.

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