“East On Fleek” a Twitter Phenomenon

In early mid-September, 17 year old @mxdkays used social media platform, Twitter, to make the following statement: I really want an East African beauty tag to show how diverse East Africa is. It’s not just light skin girls with curly hair. — ️ (@mxdkays) September 6, 2015 //platform.twitter.com/widgets.js Several days later, she followed up with…

Meazboogie

September 22, 2015

1–2 minutes

East Africa, East On Fleek, Social Media, Twitter

In early mid-September, 17 year old @mxdkays used social media platform, Twitter, to make the following statement:

I really want an East African beauty tag to show how diverse East Africa is. It’s not just light skin girls with curly hair.

— ️ (@mxdkays) September 6, 2015

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Several days later, she followed up with hashtag, #EastOnfleek, to highlight East Africa’s diverse people and culture.

Post your selfies with the hashtag #EastOnFleek to show East African beauty & diversity! 😂 pic.twitter.com/kMf9VmSh7s

— ️ (@mxdkays) September 11, 2015

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Inspired another 17 year old @saradmahmoud and her #TheHabibatiTag, the #EastOnFleek hashtag took off, creating waves through out the online African community, even becoming a trending topic. Salute the young, donkoro, teen because as Africans we need to continue celebrating, educating and controlling the narrative of the image of our people. So please follow @mxdkays and the #EastonFleek movement at @EastOnFleek1.

Stop erasing EA women from the black spectrum. Just bc our black doesn’t look like yours doesn’t mean we’re mixed. https://t.co/VcmBQrEp1l

— ️ (@mxdkays) September 12, 2015

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