In early mid-September, 17 year old @mxdkays used social media platform, Twitter, to make the following statement:
I really want an East African beauty tag to show how diverse East Africa is. It’s not just light skin girls with curly hair.
— ️ (@mxdkays) September 6, 2015
Several days later, she followed up with hashtag, #EastOnfleek, to highlight East Africa’s diverse people and culture.
— ️ (@mxdkays) September 11, 2015
Inspired another 17 year old @saradmahmoud and her #TheHabibatiTag, the #EastOnFleek hashtag took off, creating waves through out the online African community, even becoming a trending topic. Salute the young, donkoro, teen because as Africans we need to continue celebrating, educating and controlling the narrative of the image of our people. So please follow @mxdkays and the #EastonFleek movement at @EastOnFleek1.
Stop erasing EA women from the black spectrum. Just bc our black doesn’t look like yours doesn’t mean we’re mixed. https://t.co/VcmBQrEp1l
— ️ (@mxdkays) September 12, 2015